Yep, this shit is starting to hit the fan more seriously, as Google starts implementing its contextual results system. As I was commenting a while ago, the demise of all the other search engines lies, imho, in their complicated, hard to read results. This is what puts the distance between the classic Google and the rest of the kids on the block. I should’ve said “used to put”. Because the big boys are getting gradually rid of theyr main advantage: the ease of use, which appealed so greatly to the big masses.
[ what got me started? check this out: http://www.google.ro/search?q=eartha+kitt ]